Personalization to improve customers’ experience

The whole market recognize the benefits of using personalization to improve customers’ experience. So, do you know how to delighted customers? How to make them visit and revisit you to purchase within your store? Most importantly, do you know how to make customers the advocate of your brand? For all this questions, the answer is only one and the same: personalize better! Use personalization as your brand’s leverage; use it as a competitive edge.

Currently, consumers are willing to share their personal information with brands if it benefits them with personalized experiences. So, to personalize communications, brands have to be congruent with the customer’s gender throughout the message.

Moreover, putting just the name in the greeting or the subject line of the email is no longer sufficiently impactful or unique to the eyes of today’s consumers. Consumers are more demanding, and brands should try to keep up with this trend.

What is personalization? How can it improve customers’ experience?

Personalization (also known as personalized marketing) is the ability to differentiate communication between consumers according to distinctive characteristics stored in the marketing database. Some examples are, for instance, demographic, psychographic, and behavioral data.

Also, companies that collect data directly from consumers filling in surveys, questionnaires, and forms enjoy the data opportunity to be successful in personalization. In other words, they use it to enrich the database with reliable information.

Further, marketers should face personalization as a gold mine, in which relevant data is shared with customers to make them comply with the brand. Moreover, it’s a way to make them feel that their needs are being suppressed. As a result, customers believe in an exclusive relationship and that they are unique to the company. And so, the personal commitment of customers to brands is reinforced by personalizing communication

Data cleaning (or cleansing) is the process in which detects incomplete, incorrect, inaccurate, invalid, or irrelevant data. Then, the data is corrected by being replaced/modified, or even deleted from the database.

The lack of cleanliness of the marketing databases leads to communications that are not interesting to the target. And, in some data analysis circumstances, it also leads to false conclusions.

Today, customers have several expectations regarding the companies where they spend their money. And one of them is personalization.

But, how can your brand personalize campaigns with unreliable data? Certainly, instead of providing an excellent customer experience, your brand will deliver a poorly one. Firstly, customers will start doubting their value to you. After that, it will broadly impact your social reputation.

In short, data cleaning is a requirement for personalization! 

All too often, companies lack the attention and resources needed to perform data cleaning processes to grant a quality database. And, without cleaned data, it’s impossible to personalize customers’ information with safety. However, regardless of the challenges, the GETbizz platform grants reliable data for brands personalize campaigns with complete confidence.

The first step of data cleaning processing in GETbizz is the normalization of first names and the placement of the respective gender. Therefore, with a comprising wide range of first names, the process validates the writing of the name. Firstly, it eliminates the most common typing mistakes. Secondly, it checks the gender of origin and then, according to the algorithm, modifies it if needed.

Moreover, this process makes GETbizz not only better able to deduplicate customer profiles, but also make personalization a valuable asset to marketing campaigns. Further, with GETbizz, your brand can (and should) use and abuse the personalization fields. Only then, the campaign will generate an engagement return. In other words, only then, your customers will perceive your communications as unique and exclusive.

To sum up, personalization is capable to improve customers’ experience. Therefore, personalization (when well applied) has the power to reinforce the engagement with the customers as well as to generate a higher likelihood of repeated purchases.

The brand’s commitment to its customers rises while drives them away from the competition!

Start using personalization to improve customers’ experience with GETbizz