What’s the importance of data cleaning?
Table of Contents
1 – Data cleaning – what is it?
2 – Why do you need to clean data? – main benefits
3 – Alarming statistics that will compel you to start doing data cleaning
4 – Proofs your brand should retain about data-driven companies
5 – How the GETbizz platform helps you to benefit from data cleaning?
6 – What can you expect from GETbizz’s data cleaning processes on the data quality?
7 – What can you expect from GETbizz’s data cleaning processes on the customers’ journey?
Inarguably, the importance of data cleaning is not up for question. But, all too often, companies lack the attention and resources needed to perform data cleaning processes. Nevertheless, driving sales, employing marketing efforts, and the overall employees’ success inside the organization is dependent on data quality.
To sum up, your brand’s most valuable asset is data. In this sense, data cleaning will lead businesses to long-term success. It grants a quality database capable of personalizing customers’ information with safety as well as provide tailored offers.
Data cleaning – what is it?
Data cleaning (or cleansing) corresponds to the process in which detects incomplete, incorrect, inaccurate, or irrelevant data. Then, the data is corrected by being replaced/modified, or even deleted from the database.
By not applying cleaning processes, companies may, in some data analysis circumstances, being basing themselves on false conclusions.
Why do you need to clean data? – main benefits
1. Increases productivity from the Marketing and Sales teams
Having a clean and properly maintained database increases the overall productivity from all inside your organization. Nevertheless, the Marketing and Sales departments are the most affected for the lack of data accuracy.
To clarify, they repeatedly and continually interact with customers. So, this level of relationship implies a need to have and to transmit a certain level of knowledge about them. And most of all, to personalize their offers proficiently and re-enforce the engagement. In the worst-case (but common) scenario, they cannot do that, since they have huge challenges to contact customers with out-of-date information. Afterward, they will probably create other invalid and useless data. It’s a snowball of dirty data!
Therefore, by introducing data cleaning processes, your organization will improve both efficiency and productivity across the Marketing and Sales teams.
2. Improves decision-making through effective customer and market insights
Decisions based on weak data will likely be expensive for businesses. Certainly, it negatively influences the way every company’s department operates and makes its decisions. The foundation of effective decision making in business relies on customer data.
Accurate information and quality data can support better analyses, better decision making, and execution. As well, data cleaning will help companies to have a more extensive understanding of the targeted audiences. In turn, this led to the overall long-term success of the business.
3. Lift your results and revenue efficiently
There is no denying that when you have useful quality data, the revenue will always be better. Indeed, reliable data will help you to generate more revenue while also cutting costs. Your company saves money that you would have initially spent on deceased or irrelevant data that makes absolutely no sense to the business. In this sense, data cleaning processes make your company don’t waste money on marketing messages sent to the wrong addresses, mobiles or emails, for instance.
Meanwhile, the significant leverage of clean data is also to assist marketers. Mostly, it helps them in identifying high-value prospects with tailored and personalized communications. Then, reaching, proficiently, the customers are not an obstacle. Hence, companies are more likely to generate high-value business, making better results, and achieve a higher marketing ROI.
Alarming statistics that will compel you to start doing data cleaning
Proofs your brand should retain about data-driven companies
How the GETbizz platform helps you to benefit from data cleaning?
Organizations departments’ feed on data to execute their work productively. For instance, marketing teams can only fail the campaign purposes by using low-quality data, reaching out to the customers with irrelevant offers. Accurate data carry the importance of data cleaning. Thereby, the GETbizz platform dedicates, through a massive amount of automatic processes, to solve the “dirty data” gathered by the companies. Above all, high-quality data is the goal.
Firstly, preparing the data to use it without any brakes or fears is the basis of any direct communication model. So, in GETbizz, it’s all automatic, and you don’t have to be an expert. This is the first significant benefit of the platform!
Moreover, using one software to communicate, using others to integrate the data, and still having more systems to do all the tasks related to data quality processes is a real waste. Besides money, time is another cost, to mention a big break on employees’ productivity. Then, the GETbizz platform gathers all these in a single platform to simplify employees’ work.
One to One company, the GETbizz platform developer, has more than 20 years of know-how. Its expertise is in empowering brands through personalized communication and customer engagement. So, in short, GETbizz can offer your brand a set of competitive edges to leverage your business against competitors.
What can you expect from GETbizz’s data cleaning processes on the data quality?
▸Correction of misspelled or abbreviated names
▸Gender validation or change
▸Normalization or association of country code with the mobile phone
▸Email hygienization
▸Normalization of addresses
▸Normalization of birth dates
▸Deduplication of Customers’ Profiles
▸Households’ identification
What can you expect from GETbizz’s data cleaning processes on the customers’ journey?
▸You only use preferred, valid, and active contacts, saving an average of 30% on sending costs:
▸You can use and abuse the personalized fields to ultra-personalize your campaigns
▸Streamlines and enriches the Customer’s Profile
▸Increases campaign open rates and ROI
▸Campaign results have immediate consequences:
▸The campaign’s target is more reliable, real, and completely updated. All to your campaigns to be that much more effective!
Table of Contents
1 – Data cleaning – what is it?
2 – Why do you need to clean data? – main benefits
3 – Alarming statistics that will compel you to start doing data cleaning
4 – Proofs your brand should retain about data-driven companies
5 – How the GETbizz platform helps you to benefit from data cleaning?
6 – What can you expect from GETbizz’s data cleaning processes on the data quality?
7 – What can you expect from GETbizz’s data cleaning processes on the customers’ journey?
An innovative SaaS platform
Boost your brand’s profitability and foster your customers’ loyalty through their journey activation. Plus, GETbizz’s key power is making personalization your most valuable asset, streamlining the communication experience. Know more
Now that you know the importance of data cleaning, do you want to lift your business performance?
By Ana Beirão
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