GETbizz innovation to simplify marketers’ daily life

GETbizz innovations empower the uniqueness of marketing needs, so that the platform uses innovation to simplify marketers’ daily life. Talk about GETbizz is to talk about the simplification of marketing processes. And to simplify the lives of those who work in marketing, we have to innovate! As a result, each innovation is another step towards the reliability and consistency of the information. That is speed and security in the decision making involving customers’ engagement.

Small steps contribute to a joined value chain, commonly referred to as CRM, with channel-driven campaigns to produce the best results in the shortest time.

GETbizz innovation: Fusion of data with communications

Most organizations run their business with a wide range of data and communications systems. Yet, the communication gap between disintegrated systems can only lead to an increase in employee unproductiveness but also cause a series of critical errors. This only happens because business processes are isolated.

The real challenge for these companies is to integrate their disparate systems to consolidate information. However, the scalability and value of a company mark the need for integrated management of a single solution.

GETbizz is all about the simplification of marketing. Then, the very first innovation born out of this need. That is fuse data (customers’ personal data and sales data) with the communication channels. Consequently, this fusion allows optimizing the customer relationship through the construction, sending, and measurement of marketing campaigns.

Have you ever imagined a technology solution that encompasses your customers’ personal and sales data with marketing communication? With GETbizz this is the reality, and the applications are endless! Forget the obstacles you face today with incomplete and disintegrated solutions.

GETbizz has its genesis in merging two traditionally core areas of One to One: marketing databases and campaigns. Our vast experience in this area has allowed us to break down and break down barriers. More than integrating, we can merge into a single platform and in the same working environment these two very different worlds! That’s why we can add so much value to brands that use GETbizz to support their customer-centric strategy.

GETbizz exists to make life easier for its users, and as such, from data being generated at the point of sale to being used for communication, nothing and no process has a human intervention. GETbizz dismisses engineers and IT technicians in marketing teams. Every day, marketing is autonomous to generate and measure its campaigns. With full confidence in the data!

If there is certainty in the marketing world, one unquestionable is that you cannot improve what cannot be measured. Hence the importance of calculating return on investment (ROI) for marketing campaigns.

When referring to digital platforms, ROI is usually calculated based on open rates for email campaigns. However, this metric is unable to measure an effective ROI in its broadest sense. In other words, measure the return on investment of the impact of the campaign on sales – a conversion that generates a transaction.

Commonly, the most used tools in sending campaigns are broken down from the marketing database. Therefore, these tools can only calculate the partial campaign ROI – open rates, clicks… On the other hand, give to the user the return on investment for a sales-based marketing campaign can be quite complex… if there is no tool prepared to provide it.

Calculating your campaign return should be effective and not a mere approximation to the reality (e.g., a calculation based on email open rates). So, it should be based on conversions, on the sales generated by your campaign audience. Most importantly, with GETbizz, you get this and more!

With GETbizz, ROI calculation is not only based on a campaign’s audience-generated sales, but it’s also calculated automatically and in real-time!

How?

Once the duration of the campaign is set and sent, GETbizz begins to track sales made by the target audience of your campaign.

Hence, you will be able to monitor the performance of the current campaign instantly. As a result, you will be able to follow its evolution and, if necessary, intervene at the right time: redefining mechanics, content, or even processes.

Integrated and interconnected channels make customers’ engagement smooth. Moreover, it improves sales opportunities with life journeys suitable to each customer.

Most importantly, by not pursuing a strategy based on integration channels, companies can lose engagement opportunities with its customers and deliver a poor brand experience. Then, it’s not so wrong to think that customers will drive away for other competing brands.

Customers nowadays look beyond product quality. They expect a full homogeneous experience across all the organization. So, stop thinking about channel campaigns and come to see the campaigns as a harmonious set of channels is not easy. Channel campaigns are so ingrained in everyday work processes and in our mind that without experimenting it is difficult to fully grasp this new concept. But innovation is just that: first, it can be odd, but then… you don’t want anything else!

Multiple communication channels enable omnichannel campaigns and contribute to a fluid and consistent experience. Bring omnichannel to your campaigns! Because with 4 available channels for simultaneous use, a campaign is much more than 1 communication channel!

With GETbizz, you can communicate with your customers through up to 4 communication channels simultaneously: Email, SMS, Push Notifications, and Direct Mail. And to make your communication even more effective, we have created the concept of cross-channel prioritization. It ensures that in omnichannel campaigns, the recipient does not receive the same communication more than once, across separate channels.

Example: Imagine that you want to send a campaign using the channels – SMS and Email. In this case, you can set Email as your first priority (as it is cheaper than SMS). What happens when this priority exists is that part of the target of this campaign will have an invalid or non-existent email. However, it may have a valid mobile phone (second priority); and in this case, the campaign will go to these customers via SMS, not Email.

Setting cross-channel priorities with GETbizz’s omnichannel campaigns translates into 3 major advantages:

With GETbizz, you can still join other channels! Like a contact center or social network connection, for example. We all do it for an authentic omnichannel experience!

The dynamism of a marketing database is not compatible with communication list feeds. Real-world sales dynamics: every day, there are movements, which force maintaining communication lists. Consequently, updating these lists has become a real challenge. Also, the arrival of the new General Data Protection Regulation (GDPR) has not made this task any easier. Human failure proliferates within this list logic, and few systems fully comply with the GDPR.

Over the years, digital email or SMS sending platforms have innovated at various levels. Indeed, by introducing new features. However, putting an end to the endless lists that so harass marketers is one issue none of them dared to explore. It would be entering into a much more complex field for which they have neither the know-how nor the expertise.

Therefore, this is where a GETbizz innovation comes in. We have the know-how and expertise to bring the entire customer relationship world into technology. As a result, to end lists is to be able to select the target audience directly from the database. Easily and instantly.

Communication lists for what, when can you select your target audience for campaigns through direct filters to your database?! Complicate and detail the selection criteria, but uncomplicate the process! Easy and fast is what you want!

How?

Through the simple application of search filters. You just need to define the characteristics of the audience you want to reach with the campaign. Then, you let GETbizz find them in your database since information is fully integrated. So whether it’s dates, sales, customer cluster, life journey stage, or any other data available in your database, the process is always the same: creating your campaign target is done through filters!

Over the years, digital email or SMS sending platforms have innovated at various levels. Indeed, by introducing new features. However, putting an end to the endless lists that so harass marketers is one issue none of them dared to explore. It would be entering into a much more complex field for which they have neither the know-how nor the expertise.

Therefore, this is where a GETbizz innovation comes in. We have the know-how and expertise to bring the entire customer relationship world into technology. As a result, to end lists is to be able to select the target audience directly from the database. Easily and instantly.

And as for the GDPR, you don’t have to worry, we hide all the complexity and bring the user just the ease as this whole process is entirely GDPR compliant. And we still give you the ability to set up a control group to better measure your campaign performance. As a result, it saves you hours of data work and brings security and more confidence!

There’s no doubt that businesses see impacts in their organization due to poor data quality. Data can be your competitive edge or your doom. Processes to clean the data can be quite laborious and expensive if you don’t have a smart and fitting your needs solution.

However, not having quality in your data should be no option. All your decisions are made based on unreliable data, and compete for your customers’ attention with personalized communications is just a step forward to keep them away from your brand. Untrusted data cannot be used in any way for personalization! In short, by not applying data cleaning processes, your brand loses the leverage that data could provide.

One of GETbizz’s primary purposes is to contribute to a better and more positive communication experience between brands and customers. For this, personalization has a considerable role to play. No one dares to go a step in customizing dynamic fields when they don’t trust their data. And this is where GETbizz comes in.

Data is the heart of GETbizz, with reliably and safely data to use in targeted campaigns. Consequently, nothing happens until data cleaning processes start to work. Quality data is the goal.

One of GETbizz’s primary purposes is to contribute to a better and more positive communication experience between brands and customers. For this, personalization has a considerable role to play. No one dares to go a step in customizing dynamic fields when they don’t trust their data. And this is where GETbizz comes in.

Data is the heart of GETbizz, with reliably and safely data to use in targeted campaigns. Consequently, nothing happens until data cleaning processes start to work. Quality data is the goal.

An always clean database! Who wouldn’t want that? With GETbizz, this is possible: a variety of normalization and deduplication processes take place overnight to handle your data.  As a result, this offers users safe data when the time to personalize comes.

GETbizz has unique and automatic data cleaning processes, developed over the years, with the primary goal of making data suitable for communication. Most importantly, when there are doubts, they are not used. Then, this minimizes the risk of poorly personalized communications and maximizes the opportunity to customize the customers’ relationship.

Upon receiving the data, GETbizz normalizes the data and performs a series of validations of the main communication fields. In the end, it deduplicates the repeated records, always maintaining their integrity.

Moreover, treating customers by name and applying gender matching is the least you can do with GETbizz. For example, add to this, all other socio-demographic, sales, or budget data, and you will be able to have unique and truly exclusive communications.

Thus, your levels of customer engagement will rise, and your sales will further reflect this giant step in your customer relationship. Besides, each time you send a campaign, GETbizz will treat new valuable information depending on the route taken (or not) by the consumer. Ensuring the best read or view rates at all times is one of GETbizz data cleaning tasks.

Take advantage of all these innovations